Gwen Njiru-Kinisu has taken over as Chief Executive Officer and Principal Officer of Britam Life Assurance Kenya, marking a new leadership chapter for the life insurance business.
Njiru-Kinisu joins Britam with more than two decades of experience in financial services, bringing a wealth of expertise in insurance distribution, commercial strategy, business development and executive management.
Her appointment follows more than eight years at Prudential Kenya, where she served as Chief Executive Officer and Managing Director from 2021. Before her appointment to the top position, she held the role of Chief Commercial Officer, contributing to the company’s commercial and business operations.
Prior to joining Prudential in 2018, Njiru-Kinisu served as General Manager for Direct Business at Old Mutual Kenya. She had earlier held senior management positions at National Bank of Kenya, where she was General Manager for Bancassurance, and Pan Africa Life Assurance Company, where she headed Alternative Channels and Bancassurance.
Her professional experience spans insurance distribution, alternative sales channels and bancassurance, with a career shaped by leadership roles across the insurance and banking sectors.
At Britam Life, she takes on responsibility for leading the company’s life assurance business, bringing experience gained from managing commercial operations and developing insurance distribution channels across different financial services institutions.
Academically, Njiru-Kinisu holds a Global Executive MBA in International Business and a bachelor’s degree in Business from the United States International University-Africa (USIU-Africa).
Beyond her corporate responsibilities, she has served on the board of the International Centre for Research on Women-Africa (ICRW-Africa) since 2023.
Her transition to Britam adds an experienced insurance executive to the leadership of the Group’s life assurance business, with a career spanning senior positions at some of Kenya’s established financial services institutions.


